Whats a Funnel? ‘The Funnel’ is an idea borrowed from Sales and Marketing. Generally called ‘The Sales Funnel’, it’s a conceptual model proven to drive the sale of products and [...]
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So far Austin Harrill has created 15 blog entries.
2 Concepts All Membership Managers Should Know: Engagement Channels, and Application/Renewal Funnels.Austin Harrill 2019-01-10T12:31:32+00:00
Membership Management is a profession as complex as any other. Unlike professions like Sales and Marketing, it's a lot more difficult to learn! Textbooks aren't written about membership management. Classes [...]
New Year, New Beginnings. With Jan 1st out of the way, Membership Managers the world over can take a collective sigh of relief as we turn our attention to the [...]
Why Membership Managers Should Think About Acquisition Channels How many different ways can members find and connect with your application form? These are called member acquisition channels. If you're like [...]
Workforce Flexibility? Workforce flexibility is an economic concept that the boards of member-based organizations ought to be very familiar with. This is because most member-based organizations have highly inflexible workforces. They require extremely [...]
Driving Engagement With Directories Directories can be so much more than a way to store and present contact data. Used strategically, they can: Turn your organization into a active hub [...]
Email campaigns are one of the most powerful tools available to Membership Managers to drive renewals. We've written about how to get the most out of your email content. Learn [...]
You can have the best fundraising team on planet earth, but give them poor tools, and you'll undermine the success of your fundraiser. At the same time, give a team [...]
Good renewal reminders get opened and clicked. Great renewal reminders get opened and clicked, but also: Provide members a direct, easy path to renewal. Automate payment and renewal processing. [...]
If you're a membership manager, chances are you've got lots of contact data. Migrating it from spreadsheets to a new system like Member365 might seem like a daunting task, but we're [...]