Whats a Funnel? ‘The Funnel’ is an idea borrowed from Sales and Marketing. Generally called ‘The Sales Funnel’, it’s a conceptual model proven to drive the sale of products and services. Easily adapted to the [...]
2 Concepts All Membership Managers Should Know: Engagement Channels, and Application/Renewal Funnels.
Membership Management is a profession as complex as any other. Unlike professions like Sales and Marketing, it's a lot more difficult to learn! Textbooks aren't written about membership management. Classes are not offered in school. [...]
New Year, New Beginnings. With Jan 1st out of the way, Membership Managers the world over can take a collective sigh of relief as we turn our attention to the new year. Now that we're [...]
Why Membership Managers Should Think About Acquisition Channels How many different ways can members find and connect with your application form? These are called member acquisition channels. If you're like most member-based organizations, you've got [...]
Workforce Flexibility? Workforce flexibility is an economic concept that the boards of member-based organizations ought to be very familiar with. This is because most member-based organizations have highly inflexible workforces. They require extremely specific knowledge and experience from [...]
Driving Engagement With Directories Directories can be so much more than a way to store and present contact data. Used strategically, they can: Turn your organization into a active hub of expert advice, valuable services, [...]